On the TV Asahi program “Kazushige × Kamaitachi: Genba” (aired January 18, 2026), the Nakameguro branch of Blue Entrance Kitchen (BEK) was featured as a trending spot. During the show, the program focused on BEK—an innovative taco brand originating from Okinawa—specifically highlighting its “drinkable tacos,” and the hosts experienced the brand’s unique dedication to quality and its unprecedented new dining experience firsthand at the store.
■ Media and Program Information
Show Title: Kazushige × Kamaitachi: Genba (Aired January 18, 2026)
Broadcaster: TV Asahi
Cast: Kazushige Nagashima, Kamaitachi, and others
Featured Restaurant: Blue Entrance Kitchen (BEK) Nakameguro Branch
Official Program Website:
■ BEK (Blue Entrance Kitchen) is an innovative taco brand originating in Okinawa. Drawing on Okinawa’s “champuru” culture—which blends diverse elements—BEK has fused ingredients, cooking techniques, and cultures from around the world to create a new taco culture known as “Innovative Tacos.” Its flagship dish, the Wagyu Cheese Billa, is a signature menu item that symbolizes the new dining experience BEK has created: “Drinkable Tacos.” By structurally engineering every element—from carefully selected ingredients, including Wagyu beef, to the rich sauce, cooking method, moisture content, and even the design of the tortilla—we intentionally created a dining experience that “feels like you can drink it.” We define this experience not as a fleeting trend, but as a new, reproducible category of tacos. This is “Innovative Tacos,” created by BEK—a brand originating in Okinawa and founded by a team of creators.
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